Face to Face Fundraising

As a face-to-face marketing specialist, tawkr works with many charities to help them run fundraising campaigns and attract new donors. In this blog, we explain how fundraising works in an F2F environment.


Why face-to-face to recruit regular donors?

In an ultra-digital world, charities and NGOs continue to use the face-to-face (F2F) method, which is still one of the main channels to generate funds and attract new donors. Some charities are even reducing their digital marketing budget in favour of face-to-face, recognising its effectiveness.


Face-to-face allows charities and organisations to reach potential donors that they might not otherwise be able to contact - this is especially true since the GDPR protects consumer data and can make it more difficult for organisations to obtain the information needed to contact potential donors.


It is not always clear how to support a cause that is important to us. Sometimes educating members of the public about how to support these causes is enough to trigger awareness and thus become regular donors.


Very few people take the initiative to donate on their own, so it is often necessary to encourage them to do so, which face-to-face donations accomplish perfectly.


Many charities now use professional fundraisers such as tawkr for face-to-face fundraising, which allows them to reach many more potential donors.


Setting clear goals

Charities need to set one or more clear objectives before embarking on fundraising. The advantage of face-to-face fundraising is that it is easy to quantify the results, so it will be easy to gauge the effectiveness of the campaign using performance indicators such as the number/percentage of new donors or donations generated.


In terms of return on investment, face-to-face is one of the most effective methods. This is especially true with tawkr, as our clients only pay for targets achieved, with no campaign fees.


In addition to the regulatory requirements and permission to fundraise in public spaces, here are some important points to define at the beginning of a fundraising campaign:


How does the F2F campaign fit into the organisation's overall marketing strategy, what should be its duration and its short, medium and long term objectives?

What internal resources can be dedicated to F2F? Organisations will need qualified and trained staff, preparation and organisation time as well as flyers and other material needs.

What external resources can be used by the association? Using an agency can lighten the internal load or allow the campaign to be run on a larger scale.

Targets will of course depend on each specific case but may include a certain number of donors recruited in a given period, a total amount of funds raised in a given period or an average donation per donor.


Getting your message across

F2F is an ideal method of communication to get your message across, especially as in the charity world, the charity and members of the public hold these causes particularly dear.


It is important to establish a clear message that captivates people and awakens their sensitivity to the cause in question. An important part of our preparation process is the training of the ambassadors who will represent the associations and NGOs. We ensure that all fundraisers deliver a message that is tailored to each individual, while respecting the brand's image and remaining in line with the organisation's objectives.


Creating a positive impression

Face-to-face fundraising is also an ideal opportunity to create a positive image for the organisation. On average, for every donor recruited a fundraiser will have between 40 and 50 conversations. Not all individuals will become donors immediately, but that does not mean they cannot become donors later.


Hence the importance of creating a good first impression and awareness of the cause in order to make an impression on people who are likely to become donors in the future.


From dress to attitude to language, nothing is left to chance to ensure that our ambassadors represent your organisation accurately and leave a positive impression after every conversation.


Our approach to fundraising is built in partnership with the organisations we work with, and we do everything we can to ensure that our ambassadors have a positive impression of your organisation. Read our detailed fundraising case-study to find out more.