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How to promote a new product

When launching a product, it is important to have a strategy in place to ensure that you have the best chance of success. Successfully promoting a new product will help your brand and products to become a long-term fixture in your market.

Get data on your targeted market and audience

Whether you are looking to enter a new sector or launching a new product in your existing one, it is important to try to find out as much as possible about your target market before you launch a new product.

There are many methods of collecting data from your target audience, and choosing the most appropriate ones will depend on your product and sector. For example, a food product will be particularly suitable for tastings.

Some of the most commonly used methods of obtaining information are

  • Questionnaires

  • Market research

  • Surveys and polls

Involving your target audience at an early stage will give you valuable feedback to incorporate into the final product. Some companies do not have the resources - or the objectivity - to carry out these surveys, so you may well want to get an external team to collect the data for you.

Once you have finalised your product, it can be beneficial to carry out a small-scale launch. This allows you to test and confirm your strategy and approach before launching the product on a larger scale.

Take care of all your visuals

Of course, the packaging of a new product will have a huge impact on its popularity once on the shelf or online. Packaging needs to be attractive, stand out from the competition and be consistent with the brand and the company.

Your promotional visuals will also be of particular importance to your launch. Make sure they are appropriate for the destination media, whether it's a banner for social media or a header poster. Your potential customer needs to understand the product at a glance and how it stands out from the rest.

Involve your potential customers

When it comes to promoting a new product, word-of-mouth is still an asset that should not be neglected. That's why it's important to involve your target audience when you present your product. Direct marketing is then an effective way to get close to your potential customers and create that personal connection that cannot always be created through other methods.

Face-to-face marketing is also particularly effective for products that can be tested, tasted or observed, as the potential customer can immediately form an opinion.

By getting as much information as possible about your target market, by being careful with your visuals and by involving your potential customers, you give yourself the best chance of successfully promoting your new product. Once the launch is well underway, you will be in an ideal position to establish your product in the long term and build your brand.

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