What If Knowing Each Other Was the Key to a Successful Campaign?
At Tawkr, a face-to-face direct marketing agency operating in France and Belgium, a successful field campaign doesn't rest on field teams alone: it also depends on day-to-day coordination, often invisible, between our French teams and the support teams at our Belgian offices. Last week, that remote collaboration took a very real form: we welcomed those teams into our Lille offices for a day of exchange.
Daily coordination, in service of face-to-face marketing
Every day, our teams work with the support teams at our Belgian offices to keep field marketing campaigns running smoothly: tracking field teams, relaying information, adjusting in real time. This coordination work, largely invisible to our brand and charity clients, is what allows teams deployed across different territories to operate to the same quality standards.
Why organize a day like this?
Working together remotely, day after day, is no substitute for actually meeting. This day had three goals: welcoming the Belgian support teams into our offices, having real conversations about their day-to-day challenges, and giving them a chance to get to know each other better. A simple way to strengthen a collaboration that, the rest of the year, mostly happens through a screen.
What the teams took away from it
Alicia, a member of the support team at our Antwerp franchise office, sums up the spirit of the day well. She explains :
"I was mostly curious to see what happens behind the scenes and to get a better understanding of how the back office works and how everything is organised. Definitely the warm welcome and the atmosphere! Everyone was very open and friendly, which made the whole visit feel really relaxed and enjoyable. It was also interesting to see the people and processes behind everything we normally only see from our side."
What she takes away most from the day:
"A better understanding of the full process and how our work connects with the back office. It's always easier to work together when you've actually met the people behind it. And of course, a really nice day and good memories!"
What this means for our brand and charity clients
For a brand or charity entrusting a field acquisition campaign to Tawkr, this coordination between French and Belgian teams isn't just an internal detail — it's what guarantees smooth execution, wherever the campaign runs. Teams that know each other and communicate well anticipate issues faster, relay information more quickly, and maintain a consistent level of service across offices.
FAQ -
What does a Tawkr office support team do?
The support (or back-office) team handles the administrative and operational follow-up of field teams, working closely with the teams running each campaign to keep direct marketing operations running smoothly
How does Tawkr coordinate its French and Belgian teams day to day?
Beyond milestones like this exchange day, coordination relies on daily contact between French teams and the support teams at Belgian offices, to keep field campaigns consistent and running smoothly.
Conclusion
A successful face-to-face direct marketing campaign depends as much on the coordination behind it as on the fieldwork itself. By organizing this exchange day between our French teams and the support teams at our Belgian offices, Tawkr strengthens a collaboration that ultimately benefits the quality of the campaigns run for its brand and charity clients.
Considering a field acquisition campaign for your brand or charity?
Comments