Field Data & Intelligence

Your field teams generate thousands of conversations every day. FieldIQ™ and CORE™ turn every single one into actionable data — so your next campaign is smarter than your last.

This category explores how technology and data are transforming direct sales: real-time performance tracking, campaign intelligence and predictive decision-making. Proof that field sales can be just as data-driven as any digital channel.

FieldIQ™: why we started from a blank page in summer 2025

Introduction In summer 2025, a decision was made at Tawkr: tear down an existing application and start again from almost a blank page. This isn't a trivial decision. It means accepting to begin again — to question what exists, set it aside, and rebuild from what's been learned. It's from this decision that FieldIQ™ as it exists today was born. And Maxime, Tawkr's Data & Projects Manager, explains how it happened — from the very beginning. Starting from a blank page — why? "Du

Jul 153 min read

What Is Field IQ? The Tool Transforming How Field Teams Operate

Field IQ, the app developed in-house by Tawkr to enable its field experts to record every interaction in the field in real time and provide franchisees with a live view of their teams.

May 293 min read

How Technology Is Redefining Field Sales Performance Across Europe

Field sales has always been a high-stakes game. Every conversation matters, every kilometre counts, and every lost lead is a missed opportunity. What separates the most effective sales organisations from the rest is no longer just talent — it's the technology they put in their teams' hands. At TAWKR, Europe's leading direct sales agency, technology is embedded into every layer of operations. Here is how. 1. Route Optimisation: Making Every Day in the Field Count A Brand Ambas

Mar 283 min read

Face-to-Face vs Traditional Advertising: Why Data Changes Everything

In a marketing environment saturated with advertising messages, one question has become central for brands: how can the performance of a customer acquisition campaign truly be measured ? Traditional advertising — including outdoor advertising, television, radio and print — allows companies to reach a broad audience. However, when it comes to precisely measuring the impact on sales or conversions, the analysis often remains approximate. By contrast, face-to-face customer acqui

Mar 113 min read

The Tawkr blog brings together the analysis, field experience, and real data from an agency that has practiced face-to-face customer acquisition for 25 years across France and Belgium. Here we cover direct sales, door-to-door campaigns, customer relationship quality, field ROI, and how data — including our proprietary FieldIQ™ tool — is transforming the way campaigns are managed day to day.

Our articles are organised around six themes: growth beyond digital, customer quality & retention, direct sales vs digital marketing, field performance & ROI, field data & intelligence, and Tawkr's own company stories. Whether you're a brand considering an in-home acquisition campaign, an industry professional trying to understand door-to-door regulation, or simply curious about how a field marketing agency operates day-to-day, you'll find content built from real field experience rather than abstract theory.