5 years at Tawkr: how Justine grew from geomarketing to Business Intelligence

Justine joined Tawkr in June 2021. She had a role, a mission, a defined scope. What she didn't know yet was that Tawkr would also offer her something less predictable: the possibility to grow.

Five years later, she's marking this anniversary with a different title, broader responsibilities and expertise built from the inside — in direct contact with field data, tools and teams.

It's the kind of trajectory you don't entirely plan. You build it, step by step, when ambition meets an environment that makes room for it.

June 2021 — Geomarketing & Reporting Officer

When Justine joins Tawkr, her role is clear: Geomarketing & Reporting Officer. A data-rooted position, in service of field campaigns.

Geomarketing in a field acquisition context is a precise discipline. It involves analysing geographic zones to identify high-conversion areas, cross-referencing mapping data with demographic data, and contributing to the optimisation of field team deployment.

It also demands a fine understanding of what actually happens in the field — not just behind dashboards. Justine builds this understanding over more than three years.

Un poste à la croisée de la data et du terrain

Ce qui caractérise ce premier rôle, c'est sa position à l'interface entre deux mondes : la donnée d'un côté, la réalité opérationnelle du terrain de l'autre. Comprendre pourquoi une zone convertit. Comprendre pourquoi une autre ne convertit pas. Et construire les outils de reporting qui permettent aux équipes de voir, de décider, d'agir.

C'est dans cet espace-là que Justine développe son expertise — et que Tawkr découvre l'étendue de ses capacités.

November 2024 — BI Developer and internal tools lead

In November 2024, the title changes. But more importantly, the scope expands.

BI Developer and internal tools lead: a position that combines building analytics tools (Business Intelligence) with the responsibility of being the go-to person for business tools across the teams.

This shift is significant. It marks a recognition: Justine is no longer just someone who analyses and reports. She's the person who structures the tools others rely on to do their work.

Why these journeys matter

At Tawkr, career progression isn't decided solely at annual reviews. It's built day by day — in the quality of the work produced, in the willingness to go beyond the initial scope, in the desire to understand what lies beyond the job description.

What Justine has demonstrated over five years is precisely that: ambition that doesn't declare itself but proves itself. And Tawkr chose to respond — by evolving the role rather than letting that ambition seek an exit.

Conclusion

Five years. Two titles. A journey that says something essential about what Tawkr is today.

An agency that doesn't just deploy field experts on the ground. An organisation that also builds, internally, the expertise that allows it to improve with every campaign.

Justine celebrates her five years. In a way, so does Tawkr.

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