Entrepreneur Meet Up Brussels 2026: two days to move direct sales forward

On 12 and 13 June, part of the Tawkr team was in Brussels — at the EGG — for the 2026 edition of the Entrepreneur Meet Up.

Two days bringing together our French and Belgian franchisées, alongside entrepreneurs active in direct sales in the UK and the USA. Two days of conferences, exchanges and encounters — to share what works, learn from those ahead, and finally put faces to the names we work with daily across field campaigns.

An event built around a simple idea

In field direct sales, best practices don't travel by email. They're shared in conversation, around a table, between people who do the same job in different markets.

That's the founding idea of the Entrepreneur Meet Up: creating the space where those transfers happen.

Over two days at the EGG, speakers with genuine field experience — not just theories about it — shared their methods, their mistakes, their levers. Conferences designed to be useful the next day, not in six months.

Speakers who come with concrete experience

What distinguishes this kind of event from standard formats is who takes the floor. Not keynote speakers selling a vision. Practitioners: franchisées who have grown their networks, field experts who have refined their approach, entrepreneurs who have opened new markets in the UK or the USA using the same fundamentals we apply every day.

The conversation naturally rises when everyone in the room has something to contribute.

French, Belgian, UK, USA franchisées — the strength of a European network

What makes the Entrepreneur Meet Up different from an internal seminar is its international dimension.

Bringing together Belgian and French franchisées around shared challenges is already valuable. Adding UK and USA perspectives changes the nature of the exchange. Markets differ — regulations, sales cultures, consumer habits. Yet the core challenges of field direct sales are often the same.

New franchisées in the room

The 2026 edition was also an opportunity to meet franchisées who recently joined the network. These first in-person encounters have a value that remote onboarding can't replace — they anchor a relationship, a face, a way of working into the shared reality of the network.

Networking as a performance tool

It's easy to forget, but field performance isn't only about methods and tools. It's also about connection.

A field expert who knows the people behind the campaign they're running — who had lunch with the franchisée managing it, who crossed paths with the Tawkr team in a corridor at the EGG — doesn't do exactly the same work as one who receives a brief by email.

The commitment is different. The trust is there. And trust is built in person.

At Tawkr, "human-led" starts internally

We talk a lot about our human-led approach with our clients and campaigns. But this philosophy starts inside the network.

Bringing franchisées, field experts and Tawkr teams together once a year — in a place, for two days — is investing in the cohesion that makes every campaign stronger. It's not a break from our work. It's one of its foundations.

Conclusion

Two days in Brussels. Conferences worth the trip. Conversations that wouldn't have happened otherwise.

The Entrepreneur Meet Up isn't just another event in a busy calendar. It's the moment when the Tawkr network sees what it is — and what it can still build together.

See you next year.

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FAQ -

What is the Entrepreneur Meet Up organised by Tawkr?

An annual event bringing together Tawkr's French and Belgian franchisées alongside direct sales entrepreneurs from the UK and USA. Two days of conferences with experienced speakers, best practice sharing and networking.

Where was the 2026 Entrepreneur Meet Up held?

The 2026 edition took place on 12 and 13 June in Brussels, at the EGG — a space dedicated to professional and entrepreneurial events.

Why does Tawkr organise an annual in-person event for its network?

In-person creates exchanges and connections that digital can't replicate. In a field direct sales network, cohesion between franchisées and teams is a direct performance driver.

What kind of speakers participate in the Entrepreneur Meet Up conferences?

Direct sales practitioners: franchisées who have grown their networks, field experts who have refined their methods, entrepreneurs who have opened markets across Europe and North America.